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Israel Is Using Digital Diplomacy to Reach Out to the Arab World


(Washington Post) Ruth Eglash - Linda Menuhin, born in Baghdad, is the moderator of the Arabic-language Facebook pages and social media platforms run by Israel's Ministry of Foreign Affairs. Interacting daily with residents of Arab countries and providing information about Israel, Judaism and the Jews who once lived among them, Menuhin said her goal is to show "the common values we share and the similarities between us." Uzi Rabi, director of the Moshe Dayan Center for Middle Eastern and African Studies at Tel Aviv University, said the region was in a "transitory phase," including "a growing portion of young Arabs who are no longer afraid to talk to Israelis....Today, most people know that Israel is not the problem." The Foreign Ministry's Arabic-language Facebook pages, Twitter and Instagram accounts, and YouTube channel collectively draw 10 million viewers and followers each week.
2019-12-27 00:00:00
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