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Syria Staging PR Offensive

(Washington Times) - Farid N. Ghadry The Ba'ath party in Syria is launching a public relations campaign to persuade the U.S. public that Syria's Ba'athists are not the same as Saddam's Ba'athists. There are those in the Ba'ath party who support Saddam's resurgence, betting that the U.S. does not have the latitude or the will to wage another military campaign on the heels of one that, in the minds of many Syrians, has not been won yet. There are also those who hope that the storm will simply blow over and Syria will return to the normalcy of yesterday. The PR campaign's aim is to soften the image of Syria in the American public eye and to reverse the almost imminent vote in Congress in favor of the Syria Accountability Act, that will paralyze Syria economically and punish the government for its 27-year occupation of Lebanon. Syria has been finding it hard to contract with any reputable PR firm in the U.S. to handle the rebuilding of its image. Most companies are concerned that their more stable customers will find it offensive to be part of that club.
2003-07-18 00:00:00
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