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Jerusalem Mayor Sees Vast Potential in Tourism


(AP-Washington Post) Jerusalem Mayor Nir Barkat believes he can turn his city into one of the world's leading tourist destinations, on par with New York, Paris and London, and confidently predicts he can nearly triple the number of visitors over the next decade. "There are very few cities like Jerusalem that have such potential, with over 3.5 billion people on Earth who would like to come visit Jerusalem at least once in their lifetime," he said in an interview. "The brand Jerusalem is one of the most powerful brands in the world." Jerusalem is the country's leading tourist destination, attracting 80% of all those who visit Israel, according to the Tourism Ministry.
2012-04-06 00:00:00
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