Successful PR for Israel in Austria

[Ynet News] Roi Mendel - The Austrian Public Relations Association (PVRA) has elected Israeli Ambassador Dan Ashbel as their man of the year. A project headed by Ashbel that gained much success was the "Israel" tram - a cable car that runs through Vienna while giving the passengers a taste of Israel's culture. Passengers enjoy Israeli foods, music and movies on the tram.


2008-10-29 01:00:00

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