Israeli Food Truck Sells 1,000 Servings of 3D-Printed Vegan Meat in Five Hours

(VegNews) Anna Starostinetskaya - In mid-January, a food truck selling 3D-printed vegan meat in Kidron, Israel (a suburb of Tel Aviv), sold 1,000 servings in five hours. Hosted by Israeli vegan company Redefine Meat, the food truck served traditional meat-centric Mediterranean dishes without initially informing customers that the meat component was vegan. When customers learned that the meat they consumed was plant-based, 90% were satisfied and said that it was comparable to animal-derived meat in taste, texture, and mouthfeel. Founded in 2019, Redefine Meat uses a revolutionary 3D technology that maps 70 sensorial parameters to create vegan meat that mimics the taste, texture, and juiciness of beef steak.


2021-01-28 00:00:00

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