Israel's Winemaking Revolution in the Golan Heights

[Business Week] Stacy Perman - Established in 1983, the Golan Heights Winery is credited with remaking the Israeli wine industry and slowly transforming Israel's reputation as a producer of world-class, award-winning wines that appeal to sophisticated international consumers. Its three labels, Yarden, Gamla, and Golan, produce some 17 different varieties and are the most widely exported Israeli wines in the world. In 2007 the winery's 1,600 acres of vineyards produced 430,000 cases, up from 420,000 in 2006, and generated sales of $30 million. Today, says the head winemaker, California-born Victor Schoenfeld, "We have wine shortages. Our demand outstrips our supply." In 1972, Cornelius Ough, a renowned oenologist from the University of California at Davis, visited and surveyed Israel. He concluded that the Golan Heights was an obvious place to produce high-quality wine because of its volcanic soil, cool climate, altitudes, and water available through drip irrigation systems. Four years later, the area's first vineyards were planted.


2008-01-18 01:00:00

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