Car Ad in Israel Drives Saudis to Distraction

[Globe and Mail-Canada] Orly Halpern - A recent Israeli television ad campaign showed an Arab man, dressed in robes typical of the oil-rich Persian Gulf region, violently attacking and vehemently cursing a Nissan car for being fuel-efficient. After the Saudi-owned MBC Arab satellite channel led the evening news with a story about the ad, several Saudi and Arab websites and newspapers called on Arab and Muslim car dealers to boycott Nissan for insulting Arabs. Some Arabs wrote on websites that they would sell their Nissan cars in protest. Nissan International then asked Nissan Israel to remove the ad and not to use it again.


2008-08-05 08:00:00

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