U.S. Uses Guerrilla Marketing to Peel Off Potential ISIS Recruits

(Washington Post) Joby Warrick - Ads are turning up on cellphones and computer screens in countries known to be top recruiting grounds for the Islamic State, offering a harrowing view of life inside the self-proclaimed caliphate, often in the words of refugees and defectors who warn others to stay away. The ads come from the U.S. State Department's new Global Engagement Center that is using guerrilla marketing tactics to wage ideological warfare against the Islamic State. U.S. officials are using Facebook profile data to find young Muslims who show an interest in jihadist causes. Then they bombard them with anti-terrorism messages that show up whenever the youths go online.

2017-02-07 00:00:00

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