(Times of Israel) Dan Schwartz - Taiwan's GMobi has announced it is buying out Israel's MassiveImpact, one of the largest performance advertising firms for mobile in the world. MassiveImpact, which has a major presence in China, was established in 2010 by Israeli entrepreneur Sephi Shapira. According to GMobi, MassiveImpact reaches over 1 billion users in 190 countries. In performance-based advertising, the ad platform doesn't get paid until the customer takes an action.
2016-08-26 00:00:00Full ArticleBACK Visit the Daily Alert Archive