China's Giant Leads Consortium to Buy Israel's Playtika for $4.4 Billion

(VentureBeat) Dean Takahashi - A consortium of Chinese companies led by Giant has agreed to pay $4.4 billion for Playtika, the social casino game company in Herzliya, Israel, that was owned by Caesars Interactive Entertainment. Playtika will continue to run independently with its headquarters remaining in Israel and its existing management continuing to run day-to-day operations. Playtika, founded in 2010, has more than 6 million daily active users in 190 countries. In the second quarter of 2016, Playtika generated $240 million in revenues.


2016-08-01 00:00:00

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