(Globes) U.S. software giant Oracle has acquired Israeli big data company Crosswise for $50 million. Crosswise has developed a cross-device identification system based on big data, data science, and machine learning that identifies which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers. This can help advertisers target appropriate consumers.
2016-04-15 00:00:00Full ArticleBACK Visit the Daily Alert Archive