Israel's Baby Channel Targets 0-3 Demographic

(Reuters/Hollywood Reporter) Sasha Levy - Since December, Israeli subscribers to satellite television broadcaster YES have been offered a unique solution to those up-all-night new-baby shifts: the Baby Channel, believed to be the first channel in the world to target viewers ages 0-3. Daytime programs designed to enrich and develop the younger viewer emphasize learning and language skills, while the nighttime lineup purveys soothing images and classical music designed to lull wakeful infants back to sleep.


2004-03-03 00:00:00

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