(Globes) Shlomit Lann - American evangelist Pat Robertson has his own television station, with an enviable rating. He looks his viewers in the eye and says, "These roses," referring to some red, dew-laden flowers behind him, "are grown in a kibbutz. They are put on an El Al flight at two in the morning, and arrive fresh. You should buy them." Robertson's broadcast is done for free out of ideology. Seeing the broadcast gave Joey Low, 52, a New York diamond and high-tech businessman, an idea: help small Israeli businesses market their produce directly in the U.S. through the Internet site developed by the Israeli Consulate in New York. 300 businesses sell directly to consumers via the site. Low now wants to organize a niche of Israeli products on U.S. shopping channels.
2004-01-02 00:00:00Full ArticleBACK Visit the Daily Alert Archive