U.S. Muslims: a New Consumer Niche

(AP-BusinessWeek) Rachel Zoll - At the American Muslim Consumer Conference, American Muslims seeking more acknowledgment in the marketplace argued that businesses have more to gain than lose by reaching out to the community. The worldwide market for Islamically permitted goods, called halal, has grown to more than half a billion dollars annually. In the U.S., American companies such as McDonald's and Wal-Mart have entered the halal arena.


2010-12-29 08:39:30

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