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Israeli Company Modifies Sugar to Get Same Taste with Less
(Times of Israel) An Israeli company, DouxMatok, which says it is able to reduce the quantity of sugar in foods by up to 40% without affecting the taste, announced on Monday that it had teamed up with Germany's Sudzucker, Europe's leading sugar company, to commercialize the product. DouxMatok engineers sugar grains so that most of the flavor reaches the taste buds, in contrast to normal sugar, where 80% of the sugar goes directly into the stomach. The company says consumers cannot tell the difference between the modified sugar and the real thing, saying this has been "tested independently and validated by third-party panels as well as major food companies." Reducing sugar in foods is a goal in the Western world where obesity rates continue to rise.