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Source: http://www.timesofisrael.com/israels-valens-to-get-emmy-for-go-to-video-tech/
World's Biggest Tech Firms Use Israeli Chip for High-End Video
(Times of Israel) David Shamah - The Israeli firm Valens will get the 2015 Technical/Engineering Achievement Award at this year's Emmy awards on Jan. 8 for its HDbaseT connectivity technology. "The HDbaseT cable protocol we invented and popularized allows the transmission of high-quality uncompressed video, electricity, USB power, and just about everything else on a single cable of up to 100 meters, and that efficiency and neatness has made HDBaseT very popular in the TV business," said Valens senior vice-president Micha Risling. "Today, the standard for video production is 4K (4000 pixels horizontal resolution), which is high definition. Most of the cables that can transmit HD video are limited to just a few meters in length; longer ones are very expensive. So a studio ends up spending a great deal of money on cables." Or, studios - as well as businesses, offices that do videoconferencing, and even high-end home theaters - can use equipment with chips made by Valens.