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Source: http://www.jpost.com/Features/InThespotlight/Article.aspx?id=289399
Joe Wants to Talk Israel with You
(ICB-Jerusalem Post) Chloe Kent - "My name is Joe, and I'm tired of people bashing Israel on campus," the YouTube video begins, as a teenager fresh from a summer Birthright trip speaks into his video camera. Joe, an animated college character, is the face of Joe's Israel, an online project designed to respond to the delegitimization of Israel by engaging college-aged students. In one video, a video chat request pops up from user "VP_Lieberman2000," - Senator Joe Lieberman, who is sitting at his desk in D.C. "Hey Joe," he interrupts. "It's me, the other Joe. Do you got a minute to talk about Israel?" The campaign is among the first of its kind with a participatory, social media-based strategy to bring Israel activism to a demographic that is comfortable using technology to share and exchange ideas, particularly with regards to activism. Andre Oboler, who created the Joe's Israel project, noted: "This is not a campaign with a Facebook page tacked on to it, this is a campaign designed on a social media philosophy. This is where the future of activism is going."