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Source: http://www.foreignpolicy.com/articles/2009/08/14/interview_with_nir_barkat
A Vision for the Future of Jerusalem
[Foreign Policy] Interview with Nir Barkat by Annie Lowrey - Jerusalem Mayor Nir Barkat discussed his plans to revitalize the city: "I worked with Professor Michael Porter, from Harvard Business School, in developing an economic model. Jerusalem has to play the role it did two or three thousand years ago, as a destination for pilgrims and tourists and people who want to taste the values and the experience and the culture and the religious and the historical competitive advantages we have." "We have the best location in the world. The best brand in the world. Amazingly enough, if you compare where we are today to the potential of other cities - Rome has 40 million tourists a year, New York has 47 million tourists a year, Paris and London have over 40. Jerusalem has 2 million tourists. I set a goal of 10 million tourists [by] the next decade."