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Israeli-Indian Food Moguls Vie for Overseas Kosher Market, IDF Contract


(Ha'aretz) Sarah Bronson - Reena Pushkarna has been called "the most successful Indian in Israel," "our beautiful Lady of Indian food," and "India's unofficial cultural envoy to Israel" by Israeli and Indian media. In September, she was part of Prime Minister Sharon's delegation to New Delhi, representing Indian immigrants to Israel. Now, Reena's face graces the boxes of packaged, frozen Indian foods as well. The Pushkarnas recently bought a Galilee-based food manufacturing plant and are producing Indian TV dinners both for export and local sales. This week the couple expect to sign a lucrative contract with the IDF, who will serve the packaged foods to soldiers.
2004-06-25 00:00:00
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