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Source: https://www.jns.org/media-experts-sharpen-tools-to-promote-israel-amid-disinformation-apocalypse/
Media Experts Sharpen Tools to Promote Israel
(JNS) Alex Traiman - Israel's Ministry of Strategic Affairs and Public Diplomacy brought together more than 60 social-media experts in Jerusalem this week to hear about strategies and insights towards becoming better Israel activists online. David Keyes, Prime Minister Benjamin Netanyahu's foreign-media spokesman, suggested focusing on empathy when communicating. "Anytime you can take an abstract idea and boil it down into a story, you can have fantastic results." He added that the ability of the Prime Minister's Office to tell the story of Israel is not as powerful as the collective "fusion of people with organic followings."