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June 7, 2013       Share:    

Source: http://www.tabletmag.com/jewish-arts-and-culture/music/133855/rock-star-promoter-israel

Why Rock Stars Love Israel

(Tablet) Liel Leibovitz - Israel is among the best places in the world for rock stars to visit. During Justin Bieber's visit to the beach in Israel in the summer of 2011, Israel's security personnel saw that the perimeter had been breached and photographers and shrieking fans were moving in quickly. But the men trained in close-quarter combat in Gaza and Ramallah and southern Lebanon are never without contingency plans. Suddenly, an engine roared and a white scooter appeared from somewhere just by the waterline. Before the paparazzi could give chase, the scooter whisked away the boy wonder toward an undisclosed location. For entertainers, Israel is seemingly engineered to provide performers with security. Elsewhere, the men entrusted with keeping fans and paparazzi at arm's length are hastily trained guards, maybe police. In Israel, they are veterans of the Israel Defense Forces' elite units. One security guard explains, "Everywhere they go, people try to grab them, touch them, kiss them. They need to be protected, and it's what we in Israel do best." Tair Kesler, an Israeli celebrity handler, has a different explanation for why artists love coming to Israel. In a nation like Israel, Kesler said, heavily burdened with existential concerns, a famous face is nice to see, but no reason to lose one's cool. "Here no one is screaming like they do abroad. It's much calmer here. We see these celebrities as people. We're less excited than other places; other places care a lot about celebrities, but here we have bigger things to worry about." This nonchalance is a major curiosity for stars.

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